외국인 의료관광객의 방한 수요 결정요인

• 영문명: Determinants of International Medical Tourists' Demand for Visiting Korea: An Individual Approach to Medical and Tourism Services
• 발행기관: 한국관광학회
• 저자명: 류성옥 서용제
• 간행물 정보: 『관광학연구』제37권 제1호, 123~141쪽, 전체 19쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2013.02.28

영문 초록

Compared to mass tourists and individual tourists, medical tourists are likely to stay longer and pay more at tourist destinations. Due to their different behavioral patterns and sizable economic impact, a number of Asian countries are eager to attract more medical tourists to date. This study aims to examine distinctive influences of several variables on medical tourists' demand for visiting Korea. In particular, this paper intends to investigate different roles of the two features of medical services and travel services comprising the concept of medical tourism. In order to specify the medical tourists' demand, this study makes use of count data models such as zero-truncated Poisson and zero-truncated negative binomial models. Study results suggest that medical tourists are more likely to visit Korea as they indicate higher importance on the aspects of medical services. This study fails to identify statistically significant associations between the two dimensions of travel services and the number of visitors to Korea for medical tourism. Based on study results, this study presents several management implications that help the two key players in medical tourism develop diverse efficient strategies.

목차

I. 서론

II. 문헌 고찰

III. 연구 설계

IV. 실증 분석

V. 결론

참고문헌

키워드

의료관광 의료 및 관광서비스 의료관광객 가산자료 모형 Medical tourism Medical and tourism services Medical tourists/ Medical travelers Count data model