중국관광객 유치 확대 사례 연구

• 영문명: Case studies on boosting Chinese tourists arrivals to Korea: Focus on Japan's strategy aimed at Chinese tourists
• 발행기관: 한국관광학회
• 저자명: 金鎭坤
• 간행물 정보: 『관광학연구』제35권 제4호, 189~211쪽, 전체 23쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2011.05.31

영문 초록

By analyzing the changes in China’s outbound tourism policies and examining Japanese recent inbound tourism marketing strategies for attracting more Chinese tourists, this study suggested policies that Korean government should consider for attracting more Chinese tourists to Korea. To to this, literatures from national tourism organizations and ministries of China, Japan and Korea were critically scrutinized. Results indicated that China has pursued balanced development between inbound and outbound tourism. Results also showed a critical change of Japanese tourism policy from its original outbound-centered strategy to recent inbound-centered strategy. Based on the review, this study suggested that well formulated policies (i.e., improvement of market flexibility, development of high-valued products and promotion) have to be preceded for attracting more Chinese tourists to Korea. It also proposed effective cooperations among state, local governments and private sectors.

목차

Ⅰ. 서론

Ⅱ. 연구방법

Ⅲ. 중국과 일본사례에 대한 문헌조사

Ⅳ. 분석결과 및 시사점

Ⅴ. 결론

참고문헌

키워드

중국관광객 아웃바운드정책 수용태세 고부가상품 홍보마케팅 Chinese tourists Outbound policy Preparations to receive A high value product Marketing and advertising