비무장지대(DMZ) 일원 관광객의 관광동기

• 영문명: Comparative analysis of DMZ area tourist motivations by destination
• 발행기관: 한국관광학회
• 저자명: 金載鎬
• 간행물 정보: 『관광학연구』제35권 제4호, 95~112쪽, 전체 18쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2011.05.31

영문 초록

This study was conducted to explore motivations of the Korean DMZ tourists and to determine if there was motivation differences between tourists visiting two different areas of the DMZ: Gangwon area and Gyeonggi/Incheon Area. Data were collected from 1,000 tourists visiting the Korean DMZ in the winter of 2009. Results of a factor analysis indicated that DMZ tourists' motivations could be classified into four factors; education, attractiveness of destination, escape and convenience-of-visit. Result of analysis of variance demonstrated that DMZ tourists’ travel motivation differed from the destination they visited. Specifically, those who visited Gyeonggi/Incheon area of DMZ had higher motivations of attractiveness of destination and escape than those who visited Gangwon area of DMZ. In contrast, those who visited Gangwon area had higher motivation of connivence of visit than those who visited Gyeonggi/Incheon Area. Based on the results of this study, several points were made from the perspectives of DMZ tourism marketing and policy.

목차

Ⅰ. 서론

Ⅱ. 관광동기와 DMZ 관광

Ⅲ. 연구 설계

Ⅳ. 분석 결과

Ⅴ. 결론

참고문헌

키워드

DMZ 관광 관광동기 평화․생명지대 지속가능한 관광 DMZ tourism Tourism motivation PLZ Sustainable tourism