프랜차이즈 본사의 수명주기와 가맹점주가 인식하는 수명주기 단계에 따른 지원업무의 중요도와 수행도 비교 연구

• 영문명: Importance and Performance of Franchisor's Support Services: A Comparison Based on Foodservice Franchisor and Franchisee's Life-Cycle Stage
• 발행기관: 한국관광학회
• 저자명: 李東瞮 鄭由景
• 간행물 정보: 『관광학연구』제35권 제3호, 155~175쪽, 전체 21쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2011.04.30

영문 초록

Based on the franchiser life-cycle stage concept, this study was to investigate franchisor's optimal support services to franchisee. First, two types of life-cycle, franchisee's life-cycle perception on their own merchants and franchisor corporate's life-cycle stage based on their establishment year were considered. Then, the level of importance and performance of five different types of franchisor's support service(management support, education and menu support, promotion support, food material support) were examined according to the two types of life stage. Data were collected from 321 foodservice franchisees in Busan and Gyungnam Province from December 2006 to March 2007. Results showed that the franchisees' perceived life cycle were different from franchisors' life-cycle stage. Results also indicated that the level of importance and performance of franchisors' support services were partially different from those of franchisees'. Results from this study suggest that franchisors should provide appropriate support services according to the outlets' life-cycle.

목차

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구방법

Ⅳ. 결과분석

Ⅴ. 결론 및 제언

참고문헌

키워드

프랜차이즈 본사의 수명주기 가맹점의 수명주기 지원업무 Franchisor's life cycle Franchisee's life cycle Supporting work