학술논문
Mediating Effect of Information Sources and Platform Characteristics in E-commerce: A Comparison between Korea and China
이용수 41
- 영문명
- Mediating Effect of Information Sources and Platform Characteristics in E-commerce: A Comparison between Korea and China
- 발행기관
- 한국무역학회
- 저자명
- 이다솔 부제만
- 간행물 정보
- 『Journal of Korea Trade (JKT)』Vol.26 No.7, 185~202쪽, 전체 18쪽
- 주제분류
- 경제경영 > 무역학
- 파일형태
- 발행일자
- 2022.11.30
4,960원
구매일시로부터 72시간 이내에 다운로드 가능합니다.
이 학술논문 정보는 (주)교보문고와 각 발행기관 사이에 저작물 이용 계약이 체결된 것으로, 교보문고를 통해 제공되고 있습니다.
국문 초록
영문 초록
Purpose - As overseas direct purchase transactions using e-commerce increase, the scale and scope of international trade are diversified, and the transaction volume using online platforms in e-commerce is increasing. The e-commerce market share will become more important because it is not only a medium connecting B2C, but also because it will expand the scope of trade. This study aims to reveal the factors that influence purchase intention according to Korean-Chinese consumers in e-commerce. In addition, the study has comprehensively confirmed the influence between each factor in the ecommerce environment by integrating and analyzing the characteristic factors of online information sources and platforms in one structural equation. Finally, the study confirmed that there is a significant difference in the influence relationship between Korean and Chinese consumers. Through this, the study will contribute to content production in the e-commerce market according to the target market and the expansion of the mutual entry of Korea and China.
Design/methodology - This study aims to confirm the mediating effect of the details of the online information source characteristics and platform characteristics when the perceived quality affects purchase intention. It is confirmed that the factors affecting Korean and Chinese consumers differ.
Findings - It was confirmed that differences exist according to the group of Korean or Chinese consumers for the entire research model. In the case of Korean consumers, the mediating factors when perceived quality affects purchase intention are expertise, reliability, entertainment, informativity, and convenience; in the case of Chinese consumers, the factors are expertise and informativity.
Originality/value - This study proved that Korean and Chinese consumers cannot be regarded as having the same characteristics, and therefore, strategies aimed at each e-commerce market should be differentiated. In addition, although previous studies on online information sources and platform characteristics were not integrated, this study confirmed a significant influence relationship among the factors that could affect purchase intention in the actual e-commerce environment.
목차
1. Introduction
2. Theoretical Construct
3. Research Design
4. Study results
5. Conclusion
References
해당간행물 수록 논문
- Journal of Korea Trade Vol.26 No.7 목차
- Effects of Foreign Investor Ownership on a Firm’s Innovation Process: A Focus on Business-Group Affiliation in Korea
- The Impact of Trade Facilitation on China’s Cross-border E-Commerce Exports: A Focus on the Trade Facilitation Index in RCEP Member Countries
- Analysis and Countermeasures on the International Competitiveness of Telecommunication Service Trade between China, Japan, and South Korea
- When does Improvisational Capability Matter to International Entrepreneurship? The Contingent Role of Home-Based Network Ties and the Boundary Condition of Competitive Turbulence
- Restitution as the Consequence of Frustration under English Law and Korean Law in a Comparative Perspective
- The Semiconductor Industry and High-Quality Economic Development: An International Perspective
- Mediating Effect of Information Sources and Platform Characteristics in E-commerce: A Comparison between Korea and China
- Substitution Elasticity and Gains from Trade Variety in South Korea
- The Dynamic Effects of Globalization on the Firm Performance: A Study on Korea Maritime and Fishery Companies
- An Analytical Study on the Importance and Performance of Factors of Online Video Usage: Focusing on the Comparison of Chinese and Korean Platforms
- A Comparative Study on the Application of the Force Majeure Clause in International Commercial Contracts between Korea and English in the Era of COVID-19
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