한국 커피문화 속에 담긴 코드 읽기를 통한 관광스토리텔링화 방안

• 영문명: A Study on the Tourism Storytelling through Reading Code in Korean Coffee Culture
• 발행기관: 한국커피협회
• 저자명: 이웅규 김은희
• 간행물 정보: 『한국커피문화연구』제6권 1호, 53~80쪽, 전체 28쪽
• 주제분류: 복합학 > 학제간연구
• 파일형태: PDF
• 발행일자: 2020.06.30

영문 초록

We still do not recognize Korean society's pride and symbolic code for coffee culture. Therefore, it is time to research to recognize the superiority of Korean coffee culture. This study analyzed the flow of coffee culture in Korean society that is being promoted in academia and coffee industry. In particular, this study analyzed the meaning of coffee in daily life with high interest of Koreans, the song lyrics related to coffee, and the situation analysis showing creativity through the fusion of art works in cafes and coffee culture codes in literary works. The significance of this study is that it is time to prepare for the global cultural war through the globalization of coffee culture in Korea and the establishment of the coffee industry promotion law. In this situation, this study also suggested a way of tourism storytelling by reading the codes in Korean coffee culture. Through this, I tried to draw the attention of the world people to the coffee culture of Korea. The method of this study was to select the method of intensive typing and analysis by reviewing the literature related to coffee-related newspaper articles, government publications, books, and academic research.

목차

Ⅰ. 서 론

Ⅱ. 이론적 고찰

Ⅲ. 결론

참고문헌

키워드

Korean Coffee Culture Reading Code Tourism Storytelling