로스터리 커피전문점의 선택속성이 고객만족 및 원두상품 구매의도에 미치는 영향

• 영문명: The Effect Choice Attributes of the Roastery Coffee Shop on Customer Satisfaction and Intent of Purchase of Roasted Bean Products effect on: Focusing on the Moderating Effect of Involvement
• 발행기관: 한국커피협회
• 저자명: 임동건
• 간행물 정보: 『한국커피문화연구』제6권 2호, 5~27쪽, 전체 23쪽
• 주제분류: 복합학 > 학제간연구
• 파일형태: PDF
• 발행일자: 2020.12.31

영문 초록

This study was conducted to find out the effect of controlling involvement between customer satisfaction, customer satisfaction, and intention to purchase coffee beans, as well as the impact of the optional attributes of rosters coffee shops on customer satisfaction and willingness to purchase coffee beans. The survey was conducted for one month from April 8, 2020 to May 8, 2020. 482 out of 500 copies were used for those who had used rosters coffee shops within the last 6 months, and the collected data were conducted using SPSS 22.0 for frequency analysis, factor analysis, reliability analysis, multi-recovery analysis, subbell test, and hierarchical regression. A multi-regression analysis on the mediating effects of customer satisfaction was conducted on the selective attributes of the roasterry coffee shop and the intention to purchase the coffee beans to confirm that the customer satisfaction had a partial mediating effect between the quality of coffee and the intention to purchase the coffee beans, and the effect of complete mediating between service and cleanliness and the purchase of the coffee beans products.

목차

Ⅰ. 서 론

Ⅱ. 이론적 배경

Ⅲ. 연구 설계

Ⅳ. 실증분석

Ⅴ. 결론

참고문헌

키워드

Roastery Coffee Shop Customer Satisfaction Moderating Effect