한국 사회에서의 커피의 이미지와 역할 연구

• 영문명: A Study on the Image and Role of Coffee in Korean Society
• 발행기관: 한국커피협회
• 저자명: 이웅규
• 간행물 정보: 『한국커피문화연구』제7권 1호, 37~76쪽, 전체 40쪽
• 주제분류: 복합학 > 학제간연구
• 파일형태: PDF
• 발행일자: 2021.06.30

영문 초록

This study analyzed literature on the image and role of coffee in Korean society, which has already entered maturity. As a result, coffee has become an object of consumption that shows off a sense of excellence while breaking away from the original function of a modern, everyday, and refreshing beverage. In addition, in recent years, coffee has become a fair coffee and organic coffee for sustainable growth. It became an approaching object. Meanwhile, as a result of analyzing the role of coffee, first, it played a role as a medium of healing and exchange. Second, it played a role in migration and regional economic change. Third, it played a role in driving the development of the restaurant industry. Fifth, it played a role in creating a cafe street for urban regeneration or holding a coffee festival to revitalize the local economy. Therefore, this study pointed out that the image of coffee in Korean society(sophistication, specialty, luxury, and modernity) should be actively used. First, we must provide the emotion of healing and exchange. Second, it is necessary to provide a space for unique experiential healing experiences. Third, the functional transformation of the cafe and its role as a space that provides freedom to all people should continue. This was suggested as a way to lead the development of the coffee industry in Korean society.

목차

Ⅰ. 서 론

Ⅱ. 이론적 고찰

Ⅲ. 커피의 이미지 및 역할 강화를 통한 한국 사회의 발전 방안

Ⅳ. 결론

참고문헌

키워드

Korean Socirty Coffee Image Coffee Role Coffee Industry Original Function Sustainable Growth Cafe Street Coffee Festival