호감도 함수와 다구찌 법을 이용한 고객지향설계에 관한 연구

• 영문명: A Study on the Customer-Oriented Design Using Desirability Function and Taguchi Method
• 발행기관: 한국산업경영시스템학회
• 저자명: 조재훈 이지호 박종필 남윤의
• 간행물 정보: 『산업경영시스템학회지』제45권 제4호, 99~108쪽, 전체 10쪽
• 주제분류: 공학 > 산업공학
• 파일형태: PDF
• 발행일자: 2022.12.31

영문 초록

Today, as technology advances and market competition for products intensifies, the product design to improve customer sat- isfaction by accurately identifying customer needs is emerging as a very important issue for company. Accordingly, the customer-ori- ented or customer-centered design that maximizes customer satisfaction by grasping and analyzing customer requirements is in the spotlight as an important design theory. In this study, the customer-oriented design is defined as finding the optimal value of design variable with the maximum overall customer satisfaction while minimizing the difference in individual customer sat- isfaction responded to various customers from multiple product quality characteristics from the perspective of robust design. Therefore, this study presents a new method for modeling the customer preference structure as the different sets of desirability functions for multiple quality characteristics and proposes a new customer-oriented design approach by applying the desirability functions to Taguchi’s robust design process to deal with multi-characteristic design problem. Finally, the proposed method is illustrated with the Kansei engineering design problem of wine glass.

목차

1. 서 론

2. 호감도 함수와 다구찌 법을 이용한 고객지향설계

3. 사례 연구

4. 결 론

키워드

Customer-Oriented Design Customer Needs Customer Satisfaction Desirability Function Taguchi Method