학술논문
Understanding the Sentiment on Gig Economy: Good or Bad?
이용수 14
- 영문명
- Understanding the Sentiment on Gig Economy: Good or Bad?
- 발행기관
- 한국유통과학회
- 저자명
- Fatin Aimi Naemah NORAZMI Nur Syazwani MAZLAN Rusmawati SAID Rahmita Wirza OK RAHMAT
- 간행물 정보
- 『The Journal of Asian Finance, Economics and Business(JAFEB)』Vol. 9 No.10, 189~200쪽, 전체 12쪽
- 주제분류
- 경제경영 > 경제학
- 파일형태
- 발행일자
- 2022.12.31
무료
구매일시로부터 72시간 이내에 다운로드 가능합니다.
이 학술논문 정보는 (주)교보문고와 각 발행기관 사이에 저작물 이용 계약이 체결된 것으로, 교보문고를 통해 제공되고 있습니다.
국문 초록
영문 초록
The gig economy offers many advantages, such as flexibility, variety, independence, and lower cost. However, there are also safety concerns, lack of regulations, uncertainty, and unsatisfactory services, causing people to voice their opinion on social media. This paper aims to explore the sentiments of consumers concerning gig economy services (Grab, Foodpanda and Airbnb) through the analysis of social media. First, Vader Lexicon was used to classify the comments into positive, negative, and neutral sentiments. Then, the comments were further classified into three machine learning algorithms: Support Vector Machine, Light Gradient Boosted Machine, and Logistic Regression. Results suggested that gig economy services in Malaysia received more positive sentiments (52%) than negative sentiments (19%) and neutral sentiments (29%). Based on the three algorithms used in this research, LGBM has been the best model with the highest accuracy of 85%, while SVM has 84% and LR 82%. The results of this study proved the power of text mining and sentiment analysis in extracting business value and providing insight to businesses. Additionally, it aids gig managers and service providers in understanding clients’ sentiments about their goods and services and making necessary adjustments to optimize satisfaction.
목차
1. Introduction
2. Literature Review
3. Methodology
4. Results and Discussion
5. Conclusion
References
해당간행물 수록 논문
- Gender, Education, and Financial Socialization as Determinants of Financial Knowledge: An Empirical Study
- Impacts of Emotional Capacity of Managers on Transformational Leadership Behavior in Enterprises: A Case Study in Vietnam
- The Impact of Knowledge Management on Organizational Performance by Considering Structure and Culture in Vietnam
- Factors Affecting Employee Loyalty in Railway Rolling Stock Maintenance Companies in Thailand
- Determinants of Households’ Income in Rural Areas: An Empirical Study in Vietnam
- Research on Brand Value Dimensions of Employers: Based on Online Reviews by the Employees
- Impacts of Financial Inclusion on Sustainable Development in India
- Exploring Factors Affecting the Digitization of Blue Economy Micro- Small and Medium Enterprises (MSMEs): Indonesian Context
- Testing the Information Content of Sustainability Reports for Telecommunications Companies in the Kingdom of Saudi Arabia
- Factors Affecting Quality of Lecturers at Higher Educational Institutions: The Context of Technology 4.0 in Vietnam
- Supported and Unleashed - The Impact of Work Environment on the Creative Performance of Knowledge Workers: An Empirical Study in Saudi Arabia
- Micro Account Officer’s Performance in New Era: Evidence from Banks in Indonesia
- Forecasting Volatility of Stocks Return: A Smooth Transition Combining Forecasts
- Impact of Exchange Rate Volatility on Trade Balance in Malaysia
- Does E-Banking Enhance Client Satisfaction in Saudi Banks?
- Impacts of Corporate Social Responsibility and Green Marketing Strategy on Business Performance: The Moderating Role of Balanced Scorecard
- Is Economic Globalization Destructive to Air Quality? Empirical Evidence from China
- The Impact of Intellectual Capital Efficiency on Jordanian Companies Performance: The Moderating Roles of CEO Duality
- Factors Affecting the Outsourcing of Accounting Activities in Small and Medium Transport Enterprises in Vietnam
- Understanding the Sentiment on Gig Economy: Good or Bad?
- An Empirical Analysis of Sino-Russia Foreign Trade Turnover Time Series: Based on EMD-LSTM Model
- A Nexus Between Employee Engagement and Goal Orientation to Employee Competence and Performance: Evidence from Indonesia
- Investigating Keynesian Theory in Reducing Unemployment and Poverty in Indonesia
- Ready-Made Garments (RMG) Export Earnings and Economic Development of Bangladesh: Empirical Analysis Using Vector Error Correction Model
- Non-Controlling Interests and Proxy of Real Activities Manipulation in Stakeholder-Oriented Corporate Governance*
참고문헌
교보eBook 첫 방문을 환영 합니다!
신규가입 혜택 지급이 완료 되었습니다.
바로 사용 가능한 교보e캐시 1,000원 (유효기간 7일)
지금 바로 교보eBook의 다양한 콘텐츠를 이용해 보세요!