The Influence of Channel Integration Quality on Omni-Channel Shopping Intention and Shopper Satisfaction in the E-commerce Industry in Indonesia

• 영문명: The Influence of Channel Integration Quality on Omni-Channel Shopping Intention and Shopper Satisfaction in the E-commerce Industry in Indonesia
• 발행기관: 한국유통과학회
• 저자명: Yosua Giovanni WIDJAJA Idris Gautama SO Rini SETIOWATI Asnan FURINTO
• 간행물 정보: 『유통과학연구(JDS)』제20권 제12호, 35~42쪽, 전체 8쪽
• 주제분류: 경제경영 > 경제학
• 파일형태: PDF
• 발행일자: 2022.12.31

영문 초록

Purpose: The purpose of this study was to determine the effect of utilitarian value, hedonic value, channel integration quality on Omni- Channel Shopping Intention and shopper satisfaction in the e-commerce industry in Indonesia. Research design, data and methodology: This research method uses quantitative research methods with purposive sampling technique. The hypothesis was tested using SEM-PLS. Results: Based on the results of the analysis and discussion, it can be concluded that there is an influence between the Utilitarian value on the Omni-channel shopping intention, there is no effect between the hedonic value on the Omni-channel shopping intention, there is no influence between the quality of Channel integration on the Omni-channel shopping intention, there is an influence between the quality of Channel integration and the Omni-channel shopping intention between utilitarian values on shopper satisfaction, there is no effect between hedonic values on shopper satisfaction, there is an influence between channel integration quality on shopper satisfaction, and there is an influence between Omni-channel shopping intentions on shopper satisfaction. Conclusions: The findings of this study prove that Omni-Channel Shopping Intention is one of the most effective management and marketing techniques to enhance an important aspect of their company, namely an efficient and holistic consumer shopping experience.

목차

1. Introduction

2. Review of Literature and Hypotheses Development

3. Research Methods

4. Results

5. Conclusion and Limitation

References

키워드

Utilitarian Value Hedonic Value Channel Integration Quality Omni-Channel Shopping Intention Shopper Satisfaction