개업공인중개사의 인터넷 마케팅이 영업성과에 미치는 영향 - 광명시를 중심으로 -

• 영문명: Effect of Internet Marketing of Certified the Real Estate Agents on Business Performance -Focusing on the City of Gwangmyeong-
• 발행기관: 한국부동산융복합학회
• 저자명: 송미의(Song, Mieui) 박광수(Bak, Gwangsoo) 권대중(Kwon, Daejung)
• 간행물 정보: 『부동산융복합연구』제1권 제4호, 93~104쪽, 전체 12쪽
• 주제분류: 복합학 > 학제간연구
• 파일형태: PDF
• 발행일자: 2021.12.31

영문 초록

Recently, the mobile real estate brokerage app market is growing as housing movements are relatively frequent, the proportion of monthly rent transactions is increasing due to loan regulations, and the proportion of single-person households who become the main customers of mobile real estate brokerage services is also increasing. Therefore, this study found the following results as a result of a survey on the perception of Internet marketing by Gwangmyeong-si's licensed real estate agents on how problems arise when using Internet marketing and how they affected the management performance of licensed real estate agents. First, in order to increase business performance in brokerage houses, the proportion of Internet marketing advertisements should be increased. Second, it is necessary to regulate companies that vary costs for each real estate brokerage platform and engage in marketing competition among brokers. Third, it is necessary to prepare for companies entering the brokerage business as a platform that can subordinate licensed real estate agents. Fourth, to promote the integration of real estate brokerage platform sites.

목차

Ⅰ. 서론

Ⅱ. 이론 및 선행연구 고찰

1. 부동산 중개업의 개념과 업무범위

2. 부동산 중개 마케팅

3. 영업성과

4. 선행연구 및 차별성

Ⅲ. 연구 설계

1. 연구의 범위

2. 분석 방법

Ⅳ. 실증분석

1. 인터넷 마케팅 현황

2. 응답자의 특성에 따른 중개 플랫폼 이용

현황 분석

3. 인터넷 마케팅 거래비중

4. 인터넷 마케팅 이용자의 영업 성과 분석

Ⅴ. 결론

키워드

Internet marketing real estate brokerage platform real estate brokerage market oriental medicine business performance