팬데믹시대 선호되는 아이메이크업 이미지에 관한 연구

• 영문명: A Study on Preferred Eye Makeup Images in the Pandemic Era
• 발행기관: 한국인체미용예술학회
• 저자명: 황윤미(Yun-Mi,Hwang) 김금란(Keum-Ran,Kim)
• 간행물 정보: 『한국인체미용예술학회지』한국인체미용예술학회지 제23권 제2호, 107~121쪽, 전체 15쪽
• 주제분류: 예술체육 > 예술일반
• 파일형태: PDF
• 발행일자: 2022.06.20

영문 초록

This study attempted to investigate the trend of eye makeup which has drawn more attention after people started to wear a mask in the pandemic era. For this, 4 most common eye makeup images were suggested, and a questionnaire survey was performed against a total of 398 women in their 10-50s living in Seoul & Gyeonggi, Gwangju & Jeolla and Jeju. The collected data were analyzed by frequency analysis and cross-tabulation analysis, using SPSS 21.0, and the results found the followings: In the advent of the COVID-19 pandemic, lip makeup has been skipped while eye makeup has been more emphasized. In terms of a preferred eye makeup image, ‘natural (57.8%)’ was the highest, followed by ‘classic (24.6%)’, ‘cute (13.1%)’ and ‘sexy (4.5%)’. In other words, a natural image was most preferred. As the COID-19 pandemic becomes a prolonged crisis, more people started to recognize the importance of eye makeup. In fact, 70.4% were positive about the trend and future of eye makeup.

목차

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구방법

Ⅳ. 연구결과 및 고찰

Ⅴ. 결론

참고문헌

키워드

팬데믹시대 선호 아이메이크업 내츄럴이미지 Pandemic Era Preference Eye Makeup Natural Image