현대자동차와 토요타자동차의 중국 시장 FDI에 관한 비교 연구

• 영문명: A Comparative Study on the Chinese Market FDI of Hyundai Motor and Toyota Motor: An Analysis from the Perspectives of Resource Focus and Political & Cultural Conflicts
• 발행기관: 한일경상학회
• 저자명: 왕첨금(Tian Qin Wang) 이형오(Hyung Oh Lee)
• 간행물 정보: 『한일경상논집』제61권, 77~103쪽, 전체 27쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2013.11.30

영문 초록

The purposes of this paper are to explain the performance difference of Hyundai Motor and Toyota Motor in the Chinese market from the perspectives of resource focus and political & cultural conflicts and to suggest an analytical framework and some managerial implications for successful FDI in the market. Although Hyundai was far behind Toyota when it began to enter the Chinese Market with FDI, the company was able to achieve better performance in general than Toyota by focusing its resources in the market and implementing investment activities such as partnership with one partner, concentration of production and R&D in one area, utilization of multinational and local suppliers as well as Korean suppliers, establishment of centralized distribution channels, and intensive introduction of new car models. In addition, the environmental factor of the political & cultural conflicts between the host country and home country was more favorable to Hyundai than Toyota, and this had impact not only on the investment decisions but also on the direct market performances of the two companies. In the final part of the paper, an analytical framework and some implications for successful FDI in the Chinese market are suggested.

목차

Ⅰ. 서론

Ⅱ. 이론적 배경 및 사례조사 항목

Ⅲ. 현대자동차의 중국 시장 FDI 사례

Ⅳ. 토요타자동차의 중국 시장 FDI 사례

Ⅴ. 분석 및 시사점

Ⅵ. 결론

키워드

Hyundai Motor Toyota Motor resource focus political and cultural conflict China