Factors Affecting Mobile Payment Acceptance and Intention: A Case Study of Hospitality Customers in Vietnam

• 발행기관: 한국유통과학회
• 저자명: Dinh Tram Anh PHAN Thi Thuy Ngan NGUYEN Thi Khanh Nhi NGUYEN Tran Thien An NGUYEN Van Si Dan PHAN Ngoc Phuong Thao HO Kim Xuan DO Trong Luan NGUYEN
• 간행물 정보: 『The Journal of Asian Finance, Economics and Business(JAFEB)』The Journal of Asian Finance, Economics, and Business Vol. 9 No.5, 29~39쪽, 전체 11쪽
• 주제분류: 경제경영 > 경제학
• 파일형태: PDF
• 발행일자: 2022.05.30

영문 초록

The outbreak of the COVID-19 pandemic has had a significant impact on the Vietnamese economy. In the midst of a complex disease that compelled people to limit their interaction, customers’ shopping habits shifted from “offline” to “online” transactions. Mobile payments have also grown in popularity. The goal of this study is to figure out what factors influence the use of mobile payments by hotel clients in Can Tho after COVID-19. The research team also examines how those factors influence customers’ willingness to use mobile payment and makes recommendations to better the current situation. Primary data was collected from 227 persons using online surveys and processed with SPSS software for this study. To analyze the correlation relationship between the elements determining the intention to use, the Cronbach alpha, EFA, Correlation, and Regression methods used to assess the scale are applied. Perceived Trustworthiness, Perceived Usefulness, and Perceived Ease of Use all have positive effects on customers’ propensity to use, according to the findings. Perceived Security, on the other hand, has no bearing. The findings of this study have significant theoretical and practical implications for the development of mobile payment services in Can Tho, particularly following the implementation of COVID-19.

목차

1. Introduction

2. Literature Review

3. Research Methods

4. Results

5. Discussion and Recommendations

6. Conclusion

References

키워드

Mobile Payment COVID-19 Perceived Trustworthiness Perceived Usefulness Perceived Ease of Use Intentions to Use