Factors Affecting Online Reservation Decisions through Hotel Websites: An Empirical Study from Can Tho City, Vietnam

• 발행기관: 한국유통과학회
• 저자명: Hai Quynh Tram NGUYEN Yen Nhi LE Ly Giau LAM Thi Yen Nhi LE Trieu Di NGUYEN Thi Kim Yen PHAM Trong Luan NGUYEN
• 간행물 정보: 『The Journal of Asian Finance, Economics and Business(JAFEB)』The Journal of Asian Finance, Economics, and Business Vol. 9 No.5, 519~529쪽, 전체 11쪽
• 주제분류: 경제경영 > 경제학
• 파일형태: PDF
• 발행일자: 2022.05.30

영문 초록

Many consumers are opting for online booking over traditional booking systems. Customers can actively seek out information about hotels and lodging services, as well as book rooms, at any time and from any location. Customers also feel more supported when they interact with virtual assistants or professionals. Recognizing this issue, several hotels have focused on improving their websites by incorporating aspects that encourage customers to book directly through the hotel’s website. The study’s goal is to discover what factors impact people’s decisions to book a hotel stay through the hotel’s website. Therefore, hotel managers and owners can make decisions to improve the hotel website to attract residents to Can Tho City. The factors are website quality, affective commitment, social presence, and e-trust that affect customers’ decision to book through the hotel website. The study uses quantitative methods to collect data from 180 residents living in Can Tho. Through data analysis on SPSS and Amos software, the research results show that three factors considered, namely website quality, affective commitment, and social presence, positively influence customers’ booking decisions. This finding also suggests that e-trust is less critical to residents in Can Tho City, different from what the study had predicted.

목차

1. Introduction

2. Literature Review and Hypotheses

3. Research Methods and Materials

4. Results

5. Discussion and Recommendations

6. Conclusion

References

키워드

Online Booking Purchase Decision Hotel Website Vietnam