The Moderating Role of Environmental Turbulence between Learning Orientation and SME Performance in the Manufacturing Sector of Pakistan

• 발행기관: 한국유통과학회
• 저자명: Ali SAJJAD Yusnidah IBRAHIM Jauriyah SHAMSUDDIN
• 간행물 정보: 『유통과학연구(JDS)』제20권 제5호, 1~11쪽, 전체 11쪽
• 주제분류: 경제경영 > 경제학
• 파일형태: PDF
• 발행일자: 2022.05.30

영문 초록

Purpose: This study attempts to investigate the moderating effects of environmental turbulence (ET) between learning orientation (LO) and SMEs performance. Research design, data, and Methodology: To gain insights and provide implications for manufacturing SMEs in Pakistan, this study adopted simple random sampling to collect 379 valid responses. Data were collected through a self-administrative questionnaire from manufacturing SMEs owners/managers. Partial least squares of structural equation modeling have been used to test research hypotheses by using SmartPLS？？ 3.0 software. Results: The study s primary finding is that LO has a significantly positive effect on SMEs performance and this relationship is strengthened under the moderating influence of environmental turbulence (ET). Conclusion: Environmental turbulence (ET) enables SMEs to focus on learning capability to get a more competitive advantage. Moreover, SMEs owner/managers ought to emphasize continuous learning that accentuates the capability to compete with environmental changes. Findings support notifying Pakistan’s Small and Medium Enterprise Development Authority (SMEDA) in dealings with Manufacturing SMEs in terms of improving their internal capabilities. This research contributes to the literature as it provides a more detailed and in-depth explanation of distribution management-related issues faced by SMEs. This research carries a significant influence on literature and relevant Resource-based view and contingency theories.

목차

1. Introduction

2. Literature Review and Hypothesis Developments

3. Research Methodology

4. Results

5. Discussion of Results

6. Conclusion

7. Limitations and Future Research Directions

키워드

Performance SMEs Learning Orientation Manufacturing Distribution Management Competitiveness Environmental Turbulence Wholesaling and Retailing