The Distribution Role of Entrepreneurship Mindset and Task Technology Fit: An Extended Model of Theory of Planned Behavior

• 발행기관: 한국유통과학회
• 저자명: Yohana RUSTIANA Othman bin MOHD Norhidayah binti MOHAMAD
• 간행물 정보: 『유통과학연구(JDS)』제20권 제5호, 85~96쪽, 전체 12쪽
• 주제분류: 경제경영 > 경제학
• 파일형태: PDF
• 발행일자: 2022.05.30

영문 초록

Purpose: This study aims to dissemination a new concept based on empirical research on enhancing entrepreneurship intention (EI) in the theory of planned behavior (TPB) through entrepreneurship mindset (EM) and task technology fit (TTF). The TTF is a moderating variable in strengthening the relationship between EM and EI. Research design, data, and methodology: This research design was quantitative research. The respondents were 202 students from Malaysia and Indonesia who had filled out and collected an online questionnaire in Microsoft form. Three hypotheses examined the direct influence and the indirect impact of EM on EI through antecedent variables of TPB, and the effect of TTF as moderating variable to enhance the relationship between EM and EI. The data was analyzed using the WarpPLS version 7.0. Results: The result showed that EM had a significant impact on the students’ EI. The interaction of EM and TTF was significantly able to improve EI. Conclusions: The findings contributed new ideas to develop the theoretical framework of the TPB model and were able be utilized by lecturers to consider the integration of EM and TTF in the model. The novelty of this study elaborated the EM and TTF variables as an extended model of the TPB.

목차

1. Introduction

2. Literature Review and Hypotheses Development

3. Methodology

4. Results and Discussion

5. Conclusion

키워드

Entrepreneurship Mindset Theory of Planned Behavior Task Technology Fit Moderating Variable Dissemination