라이프스타일 유형에 따른 수산물 밀키트 구매 의도에 관한 연구

• 영문명: A Study of How Differing Lifestyle Factors Influence Intention of Purchasing Seafood Meal Kits
• 발행기관: 한국해양관광학회
• 저자명: 최훈(Choi, Hoon)
• 간행물 정보: 『해양관광연구』제14권 제3호, 131~146쪽, 전체 16쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2021.12.31

영문 초록

Because of COVID-19 and how it affected changes in traveling, the food delivery service and home meal replacement(HMR) market have grown rapidly, which reduces the trouble of preparing meals. Among the HMR, the meal kit market has noticeably changed, numbers steadily increasing. The objective of this study was to collect information on whether consumers will purchase seafood meal kits that were used as seaside tourism products. Data were gathered via online questionnaires and from all, 378 samples were chosen. The survey was conducted for 4 days from November 5 through November 8, 2021, in a self-filling format. Descriptive and inferential statistics were used to test the hypotheses. Major findings of the study were as follows: 1. Respondents indicated that they prefer to visit ocean side villages as opposed to rural or villages near mountains. 2. Respondents who filled out the survey prefer the convenience factor over taste, quality, or price. 3. The convenience and health and other wellness factors of meal kit were related to the purchase of seafood meal kit. 4. There were statistical significant differences in purchasing intention by food-related lifestyle

목차

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구방법

Ⅳ. 연구결과

Ⅴ. 결론 및 제언

참고문헌

키워드

라이프스타일 식생활 라이프스타일 밀키트 해양관광자원 여가 수산물 밀키트 구매의도 lifestyle food-related lifestyle meal kits Marine tourism resource leisure seafood meal kits purchase intention