외식상품 정보품질이 정보만족에 미치는 영향

• 영문명: The influence of the quality of foodservice products on information satisfaction - taking emotional reaction and experimental value as a moderating variable -
• 발행기관: 한국해양관광학회
• 저자명: 김효정(Kim, Hyo-Jeong) 김판수(Kim, Pan-Soo)
• 간행물 정보: 『해양관광연구』제14권 제3호, 177~204쪽, 전체 28쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2021.12.31

영문 초록

This study proceeded with an empirical analysis on how emotional reaction and experimental value can act as a moderating factor when the quality on foodservice through instagram influences information satisfaction. The analytical result of the study is as follows. First, information quality, entertainment quality, and emotional quality in quality on foodservice through instagram showed that they have positive influence on emotional reaction. emotional reaction is observed to act as a partial moderating effect between quality on foodservice through instagram and information satisfaction. Second, entertainment quality and emotional quality from quality on foodservice through instagram are shown to have positive influence on experience value. Experience value is shown to have positive influence on information satisfaction. Experience value did not act as a partially moderating factor between quality of information on foodservice through instagram and information satisfaction. If you improve entertainment quality and emotional quality so that consumers can receive positive emotions, you can expect low costs and high advertising effects using Instagram, and it will help improve sales along with promoting restaurant products.

목차

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구설계

Ⅳ. 분석결과

Ⅴ. 결론

참고문헌

키워드

인스타그램 외식품질 감정반응 경험적 가치 정보만족 Instagram Quality of Foodservice Emotional Reaction Experimental Value Information Satisfaction