관광객 수요시장별 전라남도 방문 특성 연구

• 영문명: Exploring tourist visit patterns by different origin markets in Jeonlanamdo: Spatial analysis using online review
• 발행기관: 한국해양관광학회
• 저자명: 이현주(Lee, Hyun-Ju)
• 간행물 정보: 『해양관광연구』제14권 제3호, 205~222쪽, 전체 18쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2021.12.31

영문 초록

This study aims to be used in developing efficient strategy using online reviews from those who visited Jeonllanamdo and posted their experience on www.tripadvisor.com. In order to fulfill this purpose, a total of 3091 online reviews completed posting by 31 July 2020 were collected from the site using a web crawling program. Mean difference in rating of each tourist attractions and cities by reviewer’s residence and the attributes of tourist attractions was utilized and spatial analysis was also conducted to find out visitors’ travel routes. This study can be beneficial for Jeonllanamdo (Destination Managment Organization; DMO) in making destination marketing more efficient and successful.

목차

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구설계

Ⅳ. 분석 결과

Ⅴ. 논의 및 시사점

참고문헌

키워드

전라남도관광 방문특성 온라인리뷰 공간분석 사회연결망분석 Jeonlanamdo tourism visit patterns online review spatial analysis social network analysis