태권도 인플루언서 특성이 인게이지먼트, 관계지향성에 미치는 영향

• 영문명: Influence of Taekwondo Influencer Characteristics on Engagement and Relationship Orientation: Focusing on SNS(Social Network Service)
• 발행기관: 세계태권도문화학회
• 저자명: 김우식(Kim, Woo-Sik)
• 간행물 정보: 『세계태권도문화학회지』12권 4호, 137~154쪽, 전체 18쪽
• 주제분류: 예술체육 > 체육
• 파일형태: PDF
• 발행일자: 2021.10.30

영문 초록

In this study, to identify the engagement and relationship orientation according to the SNS use of Taekwondo influencers, the population was set as a population according to the sample plan from May 1 to August 20, 2021, and 217 people were surveyed through an online survey. This conclusion was drawn with a total of 191 valid samples excluding 26 non-respondents. Hypotheses were tested through structural equation analysis, and engagement and relationship orientation according to influencer characteristics up to Hypothesis 1-3 were found to be suitable and excellent as a structural model, suggesting that a causal relationship was established. However, it was found that the attractive factor among influencer characteristic factors was a model with no difference in influence (-) on relationship orientation. This is considered to be the result of not being able to recognize the new trend in Taekwondo if the follower only sees an attractive image in performing a leading role.

목차

Ⅰ. 서 론

Ⅱ. 연구방법

Ⅲ. 결 과

Ⅳ. 논 의

Ⅴ. 결론 및 제언

참고문헌

키워드

Taekwondo influencer SNS relationship orientation engagement