학술논문
The Effects of User Experience-Based Design Innovativeness on User-Metaverse Platform Channel Relationships in South Korea
이용수 129
- 영문명
- 발행기관
- 한국유통과학회
- 저자명
- Joo-Eon JEON
- 간행물 정보
- 『유통과학연구(JDS)』제19권 제11호, 81~90쪽, 전체 10쪽
- 주제분류
- 경제경영 > 경제학
- 파일형태
- 발행일자
- 2021.11.30
무료
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국문 초록
영문 초록
Purpose: The purpose of this research is that Metaverse platforms’ UXBDI can be distinguished among Metaverse platform channel types. Metaverse platform represents a collective term signifying services that include augmented reality, lifelogging, mirror worlds, and virtual worlds. User Experience-Based Design Innovativeness (UXBDI) is characterized by novelty in product design and services that satisfy user experience. This study examined the effect of Metaverse platforms’ UXBDI on user-Metaverse platform relationships. Research design, data and methodology: Metaverse platform users were selected as samples, and a marketing research institution known as a panel company conducted the survey. It used multiple regression to test the impact on platform identification and commitment based on a survey of 442 South Korean respondents. Results: The research confirmed that UXBDI sub-dimensional scales of attractiveness and interaction increased user-Metaverse platform identification and commitment. Also, a Metaverse platform identity increased user-Metaverse platform identification in virtual and mirror worlds. Conclusion: This study contributes to multiple academic fields. First, the UXBDI of Metaverse platforms appears to be a key component of ongoing user-Metaverse relationships. Second, UXBDI affects relationships differently based on the Metaverse platform type.
목차
1. Introduction
2. Literature Review
3. Methodology
4. Results
5. Discussion and Conclusions
References
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- Which Node of Supply Chain Suffers Mostly to Disruption in the Pandemic?
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