외모관리 동기가 네일 소비자 만족에 미치는 영향

• 영문명: Influences of Appearance Management Motivation on Customer Satisfaction: Based on Toenail Care
• 발행기관: 한국인체미용예술학회
• 저자명: 김혜영(Hye-Young Kim) 권기한(Ki-Han Kwon)
• 간행물 정보: 『한국인체미용예술학회지』한국인체미용예술학회지 제22권 제3호, 239~258쪽, 전체 20쪽
• 주제분류: 예술체육 > 예술일반
• 파일형태: PDF
• 발행일자: 2021.09.20

영문 초록

Appearance plays a symbolic role in the judgement of a person s gender, age, socioeconomic status, occupation, etc., and acts as an important aspect for determining overall impressions during interpersonal relationships. In modern society, the importance of appearance is continually increasing, and as a result, people are becoming more sensitive to fashion, and are sparing no effort toward actions that may improve their appearance. Therefore, the purpose of this study was to understand the effects of appearance management motivation on customer satisfaction in pedicures, as well as to analyze the differences in influences according to the pedicure method. For this purpose, we analyzed the responses of 368 women in their 10s to 30s who experienced both nail shop and self-nail pedicure methods. As a result of the analysis, first, it was found that trend-oriented and convenience motives of appearance management had a positive effect on customer satisfaction. Second, in nail shops, mood rejuvination motives had a greater influence on customer satisfaction than self-nail, while fashion-oriented motives had a greater influence on customer satisfaction than in self-nail. Based on these results, it is suggested that nail shops need to create an environment for consumers to relax, and self-nail manufacturers need to develop various product designs.

목차

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구 방법

Ⅳ. 분석 결과

Ⅴ. 결론 및 제언

참고문헌

키워드

외모관리 동기 소비자 만족 발톱 관리 방법 네일숍 셀프 네일 Appearance Management Motivation Customer Satisfaction Pedicure Method Nail Shop Self-Nail