코로나19와 서울시 골목상권의 매출액 영향요인에 관한 연구

• 영문명: A Study on COVID-19 and Effects Factors Concerning the Sales of Side-Street Trade Areas in Seoul
• 발행기관: 한국지역개발학회
• 저자명: 유현지(Yu, Hyeon Ji)
• 간행물 정보: 『한국지역개발학회지』제33권 제3호, 45~76쪽, 전체 32쪽
• 주제분류: 사회과학 > 지역개발
• 파일형태: PDF
• 발행일자: 2021.09.30

영문 초록

This study has conducted a time-series cluster analysis of the long-term changes in the sales of side-street trade areas in Seoul, and confirmed the differentiating factors that affect the sales of each cluster. The result of this study can be summarized as follows. First, this study has identified the changes in the sales of side-street trade areas in different neighborhoods, and figured out their respective sales levels. Second, based on their sales and using a time-series cluster analysis, this study has categorized these areas into three clusters of shared tendencies. Third, this study has conducted a panel analysis of each cluster. The factors that equally affect the sales of each cluster are the size of floating population, how long the business in question has been operating, the number of nearby shops in the service sector, the number of nearby banks, the average monthly income of the neighborhood, and whether there has been an outbreak of Covid-19. In particular, this study has confirmed that an outbreak of the Covid-19 has been negatively affecting the sales of the three clusters alike regardless of the differences in their sales levels. Based on the result of this study, it is predicted that abundant floating population, purchasing power, infrastructures, as well as service industries that suit the characteristics of each side-street trade area need to be secured in order to boost sales. When it comes to side-street trade areas with relatively low sales, measures need to be taken to increase their competitiveness, while connecting and activating influential businesses from each sector will enhance the sales of each side-street trade area, not just in the current time of the Covid-19 but also afterwards.

목차

1. 서론

2. 이론적 고찰과 선행연구 검토

3. 실증모형

4. 연구 결과

5. 결론

키워드

코로나19 골목상권 매출액 군집분석 패널분석 Covid-19 Side Street Trade Areas Sales Cluster Analysis Panel Analysis