Local Music in the Global Digital Field: A Study of Distribution and Popularity of Chinese Music on Youtube

• 발행기관: 아시아음악학회
• 저자명: Yu Hui Sary Schroeder
• 간행물 정보: 『Asian Musicology』Asian Musicology Vol.27, 11~39쪽, 전체 29쪽
• 주제분류: 예술체육 > 음악학
• 파일형태: PDF
• 발행일자: 2017.04.30

영문 초록

between globalized “local music” and a “global audience,” on the example of Chinese music as to be found on Youtube. Distribution and popularity patterns of Chinese music videos are studied, as well as their public perception. The study is an attempt of pushing forward the boundaries of both ethnomusicology and internet research in the 21st century digital age. Since systematic research approaches to global audiences from an musicological perspective have been undertaken rarely with regard to internet music, this study can be regarded as an methodological suggestion, which might be taken further and adopted into other contexts.

목차

Introduction

Related Studies & Scope

Methodology

YouTube: Background Information

General YouTube Statistics

Data Analysis

Classification

Distribution of Genres

Visual Content

Popularity

Conclusion

References

키워드

Internet Youtube global audiences Chinese musicology