The Effectiveness on the Perception of Service Quality in MRO Transactions

• 발행기관: 한국유통과학회
• 저자명: Kyoung-Jae Im Ha-Ryong Kim Hoe-Chang Yang
• 간행물 정보: 『East Asian Journal of Business Management』vol.7 no.4, 11~15쪽, 전체 5쪽
• 주제분류: 경제경영 > 경제학
• 파일형태: PDF
• 발행일자: 2017.10.31

영문 초록

Purpose - This study aims to provide a clue on which factors current managers and many more potential entrepreneurial applicants were required to concentrate on presenting effective research methods in the effects of purchasing companies perception of service quality about suppliers of MRO industrial goods on the quality of relationships. Research design, data, and methodology - To accomplish the purpose of this study, we plan to conduct a research model with factors of MRO service quality as the leading variables and conduct a causal analysis using regression analysis on their influence relations. Results - In order to achieve the above purpose, it is necessary to select service quality factors suitable for the characteristics of MRO industrial goods supplier companies. And it is necessary to develop a plan for improving the relationship quality with buyer companies by understanding the sales orientation of MRO industrial goods supplier companies. Also, they develop a combined strategy capable of facilitating relationship quality by clarifying the role of rapport. Conclusions - It is expected that these results will provide strategic clues which service quality factors should be improved from the perspective of supplier companies and will provide various information on educational training sales skills of the sales staff.

목차

1. Introduction

2. Theoretical Background

3. Procedure and Propositions

4. Expected Results

References

키워드

MRO Transactions Service Quality Management Orientation Rapport Relationship Quality