A Conceptual Framework for Determination of Appropriate Business Model in e-Learning Industry in Iran

• 발행기관: 한국유통과학회
• 저자명: Abbas Salehinejad Reza Samizadeh
• 간행물 정보: 『East Asian Journal of Business Management』vol.7 no.4, 17~25쪽, 전체 9쪽
• 주제분류: 경제경영 > 경제학
• 파일형태: PDF
• 발행일자: 2017.10.31

영문 초록

Purpose – The purpose of this study is to present a framework for determining the most appropriate business model for e-learning. Research design, data, and methodology – The Electronics Branch of Azad University has been elected as a case study in this research. This study conducted using a descriptive method. The information was obtained using interviews with experts including managers, faculty and students at the Electronics Branch of Azad University. Results – Three service-product system (product oriented system, use an oriented and result oriented system) approaches determined a framework for the formation of a portfolio. This portfolio is including three types of e-learning business models. Examining the relevant characteristics, correspondence of behaviorism learning theory with a product-oriented approach, correspondence of cognitivism theory with a user-oriented approach and in finally match correspondence of constructivist learning theory with a results-oriented approach which is evident. Conclusions – After reviewing the literature on the fields of e-learning, business model and product - service systems, we have achieved three types of e-learning business models. Then the variables in any of the business models were defined by using business model canvas tool and thus a portfolio consisting of three types of e-learning business model canvas was obtained.

목차

1. Introduction

2. Literature Review

3. Materials and Methods

4. Results

5. Conclusion

References

키워드

e-Learning Business Model Product-Service System