소비자 인식도 분석을 통한 외식산업 발전방안 - 패스트푸드를 중심으로

• 영문명: Study to develop the food service industry through the analysis of consumer’s recognition - Mainly focus on fastfood industry
• 발행기관: 한국유통과학회
• 저자명: 함병은(Ham Byong Eun)
• 간행물 정보: 『한국유통과학회 학술대회 논문집』2007년 동계학술대회 발표논문집, 373~384쪽, 전체 12쪽
• 주제분류: 경제경영 > 경제학
• 파일형태: PDF
• 발행일자: 2007.12.30

영문 초록

  Fastfood industry in Korea grew rapidly. However, now, the fastfood industry in Korea is faced to an atrophic crisis due to the augmentation of consumers" concern about the health.
  Accordingly, the following monograph includes the presentation of devices of fastfood development which is through the consumer"s recognition? increasing consumption by developing new articles for presents and bringing down the prices owing to the fact that the main consumers are young stratum such as students who do not make certain incomes.
  consumers have a certain tendency of choosing their customary restaurants or famous restaurants. Therefore it is very important to secure regular customers by making the commodities to be branding and managing the customers.
  To do such things, industrial advertising through mass media should be positioned in audiences" mind powerfully and the appropriate service quality should be provided to the standard educational level of the main consumption stratum.
  Therefore, the consumer’s recognition about the brand should be increased through the quality improvement, a fall in the price, variety and soon.

목차

ABSTRACT
Ⅰ. 서론
Ⅱ. 분석모형 및 조사자료
Ⅲ. 소비자 선호도 분석
Ⅳ. 수요자의 반응분석
Ⅴ. 개발방향 및 결론
참고문헌