Global Distribution Enterprises Entry into the Chinese Market: Focus on the Three Northeastern Provinces

• 발행기관: 한국유통과학회
• 저자명: Nam-Myun Kim Myoung-Kil Youn
• 간행물 정보: 『산경연구논집(JIDB)』Volume.5 No.3, 25~34쪽, 전체 10쪽
• 주제분류: 경제경영 > 경제학
• 파일형태: PDF
• 발행일자: 2014.09.30

영문 초록

Purpose - This study aims to investigate Korean distribution enterprises entry into the Chinese market. By studying Korean companies’ strategy and current situation in the Chinese retail market and analyzing Lotte Mart’s strategy, this study was aimed at identifying comprehensive strategies for Korean companies striving to expand in China’s retail market. Research design, data, and methodology - A case study approach is used, focusing on the three northeastern provinces in China, and examining global firms entry into the Chinese market. The study employed a direct survey and a literature review. Results - Korean distribution firms entry into the overseas market is in the inception stage and it should be developed, considering its effects on the national economy and other industries. Conclusion - The cases of E-mart and Lotte Mart, representing Korean distribution firms, showed that they should not rely on scale to succeed in China. Both preliminary analysis and careful strategies are required to ensure success. Considering the high growth potential of the Chinese market, a management strategy that takes account of Chinese people s emotions was needed.

목차

1. Introduction

2. Current Situation of the Northeastern Three Provinces in China

3. Situation of Global Distribution Firms

4. Summary

키워드

Global Distribution Enterprises Chinese Retail Market The Three Northeastern Provinces in China Distribution Market