전통시장 방문요인과 고객신뢰간의 관계분석 및 재방문 결정의 관계에 관한 연구

• 영문명: The Analysis of the Factors in Customer Trust and Revisit Decision in Traditional Market
• 발행기관: 한국유통과학회
• 저자명: 김판진(Pan-Jin Kim)
• 간행물 정보: 『산경연구논집(JIDB)』Volume.8 No.7, 71~81쪽, 전체 11쪽
• 주제분류: 경제경영 > 경제학
• 파일형태: PDF
• 발행일자: 2017.12.30

영문 초록

Purpose – The purpose of this study is to investigate the relationship between customer trust and intention to return to the traditional market by using empirical analysis. Research design, data, and methodology – For the empirical analysis of this study, questionnaires were conducted for adults and over 20s. A total of 200 questionnaires were distributed to consumers with experience in traditional markets, and 163 of them were used for empirical analysis. In order to analyze the relationship between customer trust and return visit intention by consumers visiting the traditional market, variables were selected through 10 constructive concepts and revised based on previous studies. The SPSS for win 18.0 was used for data analysis. Results – In order to clarify the relationship between consumer s visit to traditional market and customer s trust, it was found that the tolerance values of both the visiting factors and the consumers perceptions of traditional markets were higher than .01. In the relationship between visitor s visit to traditional market and customer s trust, price was positively related to customer trust at 0.1% level. Image, product quality and freshness of traditional market were 5% Positive effects were found. These results show that consumers who visit traditional markets gain customer s trust in price, image, product quality and reliability of traditional market. Conclusions – In this study, the results of this study are as follows: First, the effect of customer trust on customer satisfaction is affected by the image (emotion) consumers feel about traditional market, the trust level about the price of goods offered by the market, The confidence level of freshness, the reliability of consumers connection with the local economy, the consumer s traditional marketplace, and the level of awareness of the service (kindness) of the variables on the independent variables. As a result of the analysis, it was found that among the

목차

1. 서론

2. 이론적 배경

3. 가설 설정

4. 실증분석

5. 결론

키워드

Traditional Market Customer trust Return Visit intention Customer Service Relationship Satisfaction