Women as Consumers: An Analysis on Their Consumption Culture

• 발행기관: 한국유통과학회
• 저자명: Soon-Sik Yoo Moo-Yul Huh Kwang-Dong Min
• 간행물 정보: 『산경연구논집(JIDB)』Volume.8 No.7, 31~38쪽, 전체 8쪽
• 주제분류: 경제경영 > 경제학
• 파일형태: PDF
• 발행일자: 2017.12.30

영문 초록

Purpose - This study aims to elucidate the status of women as consumers and observe their consumption trends in relation to culture. Research design, data, and methodology - Past studies of women as consumers were observed and their consumer behaviors were noted. The stigma of women in society and how it has impacted the market industries were examined. Additionally, the role of culture in consumerism for women were also reviewed and elucidated. Results - The stereotypical roles that are placed in women in society are still prevalent for the marketing industry and is reflected in their businesses. Additionally, the role of culture plays a significant role in the consumer behaviors of women and thus businesses should understand its intricate differences between countries. Fashion industry is one that plays a prominent role in women’s consumerism and the impact of culture has a prominent impact on women’s consumer habits as well. Conclusions - Additional studies should be conducted to understand the consumerisms of women in the marketing industry. Businesses should also be aware of the vastly different cultural norms of various countries and tailor to their preferences. Only through a thorough examination and understanding of the consumer behavior in women will markets be able to flourish and gain solid ground in global businesses.

목차

1. Introduction

2. Consumer Behavior

3. Culture and Values

4. Gender in Consumer Behavior

5. Portrayals of Women in Marketing

6. Expression of Women through Consumption across Different Cultures

7. Fashion Consumerism for Women

8. Discussion

9. Conclusion

키워드

Women Consumer Behavior Culture