지속가능한 성장을 위한 백화점의 경쟁전략에 관한 연구

• 영문명: A Study on the Competitive Strategy of Department Store for Sustainable Development
• 발행기관: 한국유통과학회
• 저자명: 진창범(ChangBeom Jin) 박철주(ChulJu Park) 윤명길(MyoungKil Youn)
• 간행물 정보: 『유통과학연구(JDS)』제15권 제3호, 73~80쪽, 전체 8쪽
• 주제분류: 경제경영 > 경제학
• 파일형태: PDF
• 발행일자: 2017.03.31

영문 초록

Purpose – Since Korean distribution market was opened, the domestic environment in department stores has been changed by the pattern of consumption and consumer need based on income classes. As multilateral Free Trade Agreement (FTA) accelerates opening markets, the scale of circulating capital has become bigger. Large-scale commercial facilities have developed quickly as a form of a large shopping center, thus, the matter of choice and securing market area became an important valuable in this trend. Moreover, multi-complex space has been proposed as the goal of successful business with promoting the public benefit. Research design, data, and methodology – This research studied consumer behavior using data about the life style and sales of consumers, not statistical data or survey as previous studies. This research tried to find the differentiation in complex cultural space with consumption behavior of department store. Results – As the structure of society and culture was getting diverse and complex, economic growth and development with such diversity and complexity improved consumers quality of life. The changes of consumer life style are quite natural like human instinct. Department stores have activated retail business with the products of accumulated technology. Moreover, they have created the space of consumption and culture. Because of these social and environmental changes, department stores are being developed as Multi-functional spaces as well as sale places considering the strategies of department and the changes of consumers’ purchasing behaviors. Conclusions – Urban culture complex is a landmark standing for the culture era of 21st century. It has provided an opportunity for consumers to enjoy culture, and has been an important factor to improve company images. Based on these roles and needs, expectancy effects are related with consumer preference and space preference, and the attitude toward companies. Moreover, the expectancy

목차

Abstract

1. 서 론

2. 선행연구의 고찰

3. 국내 백화점의 발전과 특징적 변화

4. 국내 백화점 지속성장을 위한 모형과 진화

5. 지속성장을 위한 국내 백화점의 경쟁전략

6. 결론

References

키워드

Competitive Strategy Department Store Sustainable Development Complex Culture Space