K-POP의 세계시장 진출 성공요인 분석: VRIO 모형을 중심으로

• 영문명: Exploring the Success Factors of K-POP Globalization: Utilizing the VRIO Model
• 발행기관: 한국유통과학회
• 저자명: Dong-Seok Shin(신동석) Sung-Jip Nam(남성집) Myung-Hyun Nam(남명현)
• 간행물 정보: 『유통과학연구(JDS)』제13권 제2호, 55~62쪽, 전체 8쪽
• 주제분류: 경제경영 > 경제학
• 파일형태: PDF
• 발행일자: 2015.02.09

영문 초록

Purpose – This study aims to investigate the success factors pertaining to K-POPs from an analysis of the internal business environment. Much research has investigated Korean Moves or how to popularize them. The research mainly focused on aspects of Korean Moves. However, few studies have attempted to examine Korean Moves or K-POPs from a managerial viewpoint. The current research tries to investigate the success factors of K-POP from strategic perspectives, specifically utilizing internal resource based view perspectives. It differentiates itself by looking at the competitiveness of K-POP from the internal resources. Research design, data, and methodology – In the entertainment industry, where creativity is heavily stressed, competitiveness is often regarded within the organization as a form of intangible asset, knowledge, or technology that is often related with the organization’s personnel. Some research has tried to reveal the competitiveness of K-POP using Porter’s competitiveness of nations framework. Others utilize the adapted model of Porter’s structure. However, these models only look at the outside environment, and not inside a firm’s resource, knowledge, or capabilities. This research utilizes the VRIO model to examine the internal resources and capabilities of K-POP producers. The model measures whether a firm’s internal resources and capabilities are valuable, rare, difficult to imitate by competitors, or organizable. The research covered businesses whose yearly revenue exceeds $10 Million in music planning and recording in South Korea. There were only thirteen such companies (one percent of the total population). Of these, companies for whom 20 percent or more of the sales revenue comes from the abroad are targeted. Only seven are selected and these participated in the research. In order to find a firm’s internal resources, we conducted qualitative research methodology. Their business names and persons who participated in this resea

목차

1. 서론

2. 선행연구고찰

3. 연구 설계

4. 연구 결과

5. 연구결과의 의미와 시사점

References

키워드

Korean Waves K-POP Korean Eentertainment Culture Marketing Global Distributions.