장애인 창업의 마케팅전략을 통한 활성화 방안 연구

• 영문명: Revitalization through a Marketing Research Foundation of the Disabled
• 발행기관: 한국유통과학회
• 저자명: Eun-Hye Jeong(정은혜)
• 간행물 정보: 『유통과학연구(JDS)』제13권 제2호, 105~112쪽, 전체 8쪽
• 주제분류: 경제경영 > 경제학
• 파일형태: PDF
• 발행일자: 2015.02.09

영문 초록

Purpose – There is a recent social trend that is focused on the revitalization of business-founding. Business-founding now has an important impact on the progress of the national economy because of youth unemployment and an increase in baby-boom generation retirees. However, the support and infrastructure required for business-founding of the disabled are very insufficient. Since most supporting policies are on youth or middle-aged business-founding, business-founding by the disabled and the socially weak is losing competitiveness. Accordingly, this study diagnosed the issues by analyzing the current status of business-founding by the disabled and suggested a fostering direction for the advance of business-founding by the disabled. An idea for the founding of various business items is required for the competitiveness of business-founding by the disabled and the establishment of a growth-model based on marketing is required so that business-founding by the disabled would advance toward commercialization with growth potential. Research design, data, and methodology – Regarding the study method, the existing study literature on the status and issues in business-founding was mainly explored. In addition, the existing literature on the status and issues in business-founding by the disabled was also studied. The support on business-founding by the disabled by policy enforced by the‘Welfare Service Agency for the Disabled’and the support of related agencies including financial support on the commercialization of business-founding by the disabled were also examined. Results – Existing studies on business-founding by the disabled are very insufficient. It is very difficult to study a viable business-founding by the disabled fostering policy without thorough learning on the difficulties of business-founding by the disabled. Therefore, this study suggested a direction for the resolution of various issues such as market, funds, item, operational matters, and

목차

1. 서론

2. 장애인 창업의 현황과 정책지원제도

3. 장애인 창업의 문제점

4. 장애인 창업의 마케팅전략 모델 구축방안

5. 결론

References

키워드

Business-Founding by the Disabled Marketing Strategy Business-Founding Item.