지방자치단체 브랜드 강화를 위한 이모티콘 개발

• 영문명: Emoticon Development to Strengthen a Local Government Brand - Case of the Jeju Special Self-Governing Province
• 발행기관: 한국산업기술융합학회(구. 산업기술교육훈련학회)
• 저자명: 김경모(Kyoung-Mo Kim)
• 간행물 정보: 『산업기술연구논문지』산업기술연구논문지 제26권 1호, 53~61쪽, 전체 9쪽
• 주제분류: 공학 > 공학일반
• 파일형태: PDF
• 발행일자: 2021.03.31

영문 초록

The purpose of this study was to develop emoticons and text in Jejueo (the Jeju language) to strengthen the brand of the Jeju Special Self-Governing Province. This can increase the online presence of not only Jejueo, but also Jeju, and make the province more attractive to the online community. We selected Jejueo, which was the first language spoken on the island and is now endangered, and developed graphic emoticons using dolhareubang representing Jeju Island. Jejueo and graphics on Jeju were presented harmoniously. It is expected that these specialized emoticons will help differentiate Jeju from other regions. This study provides opportunities and generates interest among the younger generation, who mainly use the standard language, living in Jeju. Furthermore, it is important to develop a broad spectrum of content, in order to make Jejueo a part of everyday life and support its existence.

목차

Ⅰ. 서 론

Ⅱ. 이론적 고찰

Ⅲ. 사례 분석

Ⅳ. 연구 방법론

Ⅴ. 디자인 제안

Ⅵ. 결 론

참고문헌

키워드

이모티콘 지방자치단체 브랜드 관광자원 그림말 그래픽 제주특별자치도 보존 제주어 Emoticon A Local Government Brand Tourist Attractions Emoticon Social Networking Service(SNS) Graphic Jeju Special Self-Governing Province Preservation Jejueo