패키지여행객의 여행경험 공동창출(Experience Co-Creation)에 관한 연구

• 영문명: The Experience Co-Creation from the Package Tours Perspective
• 발행기관: 한국해양관광학회
• 저자명: 이현주(Lee, Hyun-Ju)
• 간행물 정보: 『해양관광연구』제13권 제3호, 41~57쪽, 전체 17쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2020.12.30

영문 초록

This paper aims to define what Co-creation in the realm of package travel industry and draw what factors compose of Co-creation, verifying what Co-creation can have an influence on package tourists’ satisfaction and loyalty towards travel agencies, which can help travel agencies build their marketing strategies toward their target markets - package tourists. Using 331 samples, cooperation, interaction, travel experience and participation were led as main factors composing of Co-creation. The result of analysis showed that cooperation, interaction and participation affected satisfaction level of package tourists while cooperation, interaction and travel experience did to loyalty towards travel agencies. Based on the result, marketing strategies from travel agencies’ perspective were discussed and some implications were raised at the last part of the paper.

목차

Ⅰ. 서 론

Ⅱ. 이론적 연구

Ⅲ. 연구방법

Ⅳ. 분석 결과

Ⅴ. 결론과 제언

참고문헌

키워드

패키지여행 패키지여행객 여행경험 공동창출 만족 충성도 Package tour Package tourist Travel experience Co-creation Satisfaction Loyalty