해안관광지에 위치한 레스토랑의 물리적환경과 서비스품질이 재방문의도에 미치는 영향

• 영문명: The Effect of Restaurant s Physical Environment and Service Quality on Coastal Tourism Sites to Revisit Intention: the Effect of Restaurant Image
• 발행기관: 한국해양관광학회
• 저자명: 김헌철(Kim, Heon-Choul)
• 간행물 정보: 『해양관광연구』제13권 제3호, 59~79쪽, 전체 21쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2020.12.30

영문 초록

The purpose of this study was to investigate whether the physical environment and service quality of restaurants located on coastal tourism sites have a significant effect on revisiting intentions, and whether the restaurant image, a control variable, has a moderating effect on revisiting. This study collected and used 342 copies of the restaurant located on the coastal tourist sites of Busan Metropolitan City from July 1 to August 31, 2020. As a result of the study, first, it was found that the physical environment (comfort, aesthetics, cleanliness) affects the service quality in the relationship between the restaurant s physical environment and service quality. Second, the physical environment (comfort, aesthetics, cleanliness) affects the re-visit intention, as the restaurant s physical environment is a relationship between re-visit intentions. Third, the relationship between service quality and re-visiting intention showed that service quality influenced revisiting intention. Fourth, comfort × restaurant image, aesthetics × restaurant image, cleanliness × restaurant image, service quality × restaurant image were found to have a moderating effect in the role of control of restaurant image between physical environment, service quality, and intention to revisit. Therefore, in order to improve the image of the restaurant, it is necessary to not only create a comfortable and comfortable physical environment in terms of system, but also enhance the knowledge and kindness of employees and menu management through changes in cognitive aspects. Is thought to be.

목차

Ⅰ. 서 론

Ⅱ. 이론적 연구

Ⅲ. 연구방법

Ⅳ. 실증분석

Ⅴ. 결론과 제언

참고문헌

키워드

해양관광지 레스토랑 물리적 환경 서비스품질 재방문 레스토랑 이미지 Coastal Tourism Sites Restaurant s Physical Environment Service Quality revisiting intention Restaurant Image