온라인 뉴스를 이용한 기업평판 구성요인 탐색 및 지수 개발 연구

• 영문명: Exploration of Constituent Factors for Corporate Reputation and Development of Index Using Online News : Sentiment Analysis and AHP Application
• 발행기관: 한국IT서비스학회
• 저자명: 이병현(Byung Hyun Lee) 최일영(Il Young Choi) 이정재(Jung Jae Lee) 김재경(Jae Kyeong Kim) 강현모(Hyun Mo Kang)
• 간행물 정보: 『한국IT서비스학회지』한국IT서비스학회지 제19권 제6호, 145~159쪽, 전체 15쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2020.12.30

영문 초록

Because of the recent development of information and communication technology, companies are exposed to various media such as blogs, social media, and YouTube. In particular, exposed news affects the company s reputation. So, while positive news can improve corporate value, negative news can lead to financial losses for the company. In this study, we redefine corporate reputation as social responsibility, vision and leadership, financial performance, products and services through existing literature, and conducted an AHP survey with a total of four components to calculate the weight of each factor. As a result of the calculation, the proportion of financial performance was the highest at 0.41, and products and services, vision and leadership, and social responsibility were the lowest. In addition, in order to measure the reputation of a company, it is classified as a component that defines online news using the LDA technique. In addition, through sentiment analysis, an index for each corporate reputation factor was derived, and the reputation index was calculated by combining it with the AHP analysis result, and Spearman ranking correlation analysis was performed to secure the validity of the research results. Therefore, the significance of this study is that the definition and importance of the constituent factors can contribute to the future planning and development direction of the company, and also contribute to the derivation of the corporate reputation index. This study is significant in that a new analysis methodology that applied AHP analysis results to sentiment analysis was suggested.

목차

1. 서 론

2. 이론적 배경

3. 연구 방법

4. 연구 결과

5. 결 론

참고문헌

키워드

Corporate Reputation Analytic Hierarchy Process Sentiment Dictionary Sentiment Analysis Latent Dirichlet Allocation