초등학생의 곤충에 대한 태도와 시식체험이 식용곤충 제품 선호에 미치는 영향 분석

• 영문명: Analysis of the Influence of Elementary School Students Attitudes toward Insects and Tasting Experience on the Preference of Edible Insect Products
• 발행기관: 한국농업경제학회
• 저자명: 박길석(Gil Seog Park) 김성란(Seong Ran Kim) 김서영(Seo Young Kim) 김태영(Taeyoung Kim)
• 간행물 정보: 『농업경제연구』61권 4호, 47~62쪽, 전체 16쪽
• 주제분류: 경제경영 > 경제학
• 파일형태: PDF
• 발행일자: 2020.12.30

영문 초록

This study aims to grasp the preferences of two contrasting types of edible insects among elementary school students, the future consumer class, and to suggest the possibility of improving the perception of edible insect products and the future direction of awareness improvement through the eating experience of edible insects. Principal component analysis and ordered logit model were adopted to achieve the purpose of the study. As key results, grade, father s age, tasting status, awareness of insect products, degree of preference for learning and pet insects, and attitude toward insects significantly influenced the preference of edible insects. Based on these results, it can be seen that in order to activate the sales of edible insect products, it is necessary to improve consumers negative perceptions of insects early above all else. To this end, it is necessary to promote insect products through various channels, expand experiences related to insects in childhood, and strategies to supply insect products in the form of intermediate goods rather than final goods.

목차

Ⅰ. 서 론

Ⅱ. 초등학생의 곤충 제품 인식조사

Ⅲ. 초등학생의 식용곤충 제품 선호도 분석

Ⅳ. 결론 및 시사점

참고문헌

키워드

School children Edible insect Insect products Principle component analysis Ordered logit model