제주대표 슬로건에 대한 다면적 평가

• 영문명: A Multi-factor Evaluation of Jeju Slogans
• 발행기관: 제주학회
• 저자명: 강재정(Jae Jung Kang) 양성국(Sung Kuk Yang )
• 간행물 정보: 『제주도연구』제주도연구 제26권, 25~56쪽, 전체 32쪽
• 주제분류: 사회과학 > 지역학
• 파일형태: PDF
• 발행일자: 2004.12.30

영문 초록

There are many slogans devised to describe Jeju Island, such as Samdado, Hawaii of the Orient, Honeymoon Island, Beautiful Escape, and Clean Island. The purpose of this study is to evaluate slogans that describe Jeju Island in various ways and to offer recommendation for the development of Jeju image. This study is based on the survey of the experts group such as provincial officers in Jeju, employees in tourism industry, and professors in Korea. There were several key findings in this study. First, Samdado , the island of three abundances(women. wind, and rock), is evaluated as a well-defined slogan, that is easy to remember and differentiate Jeju image and characteristics as unique. Second. A Beautiful Escape is defined as a good feeling slogan, that is impressive and attractive for Korean. American and European tourists. Third, Hawaii of the Orient is considered as a slogan that is impressive and attractive for chinese and Japanese. Fourth, Honeymoon Island that was once perceived as a glorious image of Jeju Island is diminishing in power. Fifth, Clean Island is now becoming a new and striking slogan standing for Jeju island.