소비자의 흑마늘 식품에 대한 만족 선호도 및 구입의향

• 영문명: Consumers’ Satisfaction, Preference, and Purchase Intention toward Black Garlic
• 발행기관: 한국농업경제학회
• 저자명: 김경호(KyeongHo Kim) 송경환(KyungHwan Song) 한재환(JaeHwan Han)
• 간행물 정보: 『농업경제연구』61권 3호, 81~100쪽, 전체 20쪽
• 주제분류: 경제경영 > 경제학
• 파일형태: PDF
• 발행일자: 2020.09.30

영문 초록

Consumers are getting interested in safe and beneficial foods as the economy grows and their income level increases. This study aims to investigate consumers’ perceptions toward black garlic and to analyze the factors of determining their purchase intention. According to the consumer survey, consumers believe that black garlic has more health benefits than general garlic. Besides, it turns out that consumers who have purchase experience of black garlic are very satisfied with it, and have the most preference for concentrate on processing types. The results indicate that diversification and enhancement of processing types of black garlic are needed for consumption expansion in the future. Empirical findings show that the more consumer significantly considers a price the more their purchase intention decreases. On the other hand, as consumers have purchase experiences and higher interest in black garlic, they are more likely to be positive for purchasing them.

목차

Ⅰ. 서 론

Ⅱ. 흑마늘 생산과 가공현황

Ⅲ. 소비자의 흑마늘 인식 및 구입 실태

Ⅳ. 흑마늘 식품 구입 의향 분석

Ⅴ. 요약 및 결론

참고문헌

키워드

black garlic purchase intention consumer satisfaction consumption food safety