고객통합 및 시장지향성이 SCM성과 및 경영성과에 미치는 영향에 대한 연구

• 영문명: A Study on effect of Customer Intergration & Market Orientation on Management Performance through SCM Performance
• 발행기관: 한국산업경영시스템학회
• 저자명: 정희경(He-Kyung Jung) 김원교(Won-kyo Kim)
• 간행물 정보: 『산업경영시스템학회지』제43권 제3호, 122~134쪽, 전체 13쪽
• 주제분류: 공학 > 산업공학
• 파일형태: PDF
• 발행일자: 2020.09.30

영문 초록

As globalization has been progressed, companies faced a situation in which it was difficult to secure global competitiveness only with their internal management systems. To overcome this, Supply Chain Management (SCM) emerged, which optimizes the whole supply chain process from suppliers to demand companies. In this study, it was analyzed that the effects of customer integration among the integration factors of SCM, and market orientation among the strategic orientations on management performances such as non-financial performance and financial performance through a mediating role of flexibility. At this time, it was analyzed whether CEO s support has a moderating effect on the influence of the market orientation. As a result of analysis, the customer integration was found to have an indirect effect on the non-financial performance and the financial performance through the flexibility. The market orientation was found to have a direct effect on the non-financial performance and at the same time, indirectly affected it through the flexibility. In addition, it was shown that more the level of CEO s support, higher the influence of the market orientation. This moderating effect had an indirect effect on the financial performance. Based on the above findings, various implications for improving management performance were proposed. This study suggests that investments in computerization such as ERP and smart factories can improve supply chain management performance and ultimately improve customer satisfaction and financial performance.

목차

1. 서 론

2. 선행연구

3. 연구설계

4. 실증분석

5. 결 론

References

키워드

Supply Chain Management CEO’s Support Moderating Effect