우리나라 기업간 e-Marketplace의 단계별 성장가능에 관한 탐색적 연구

• 영문명: A Study on the Possibility of Being Successful B2B e-Marketplaces in the Early stages
• 발행기관: 한국통상정보학회
• 저자명: 안종수(Chong-soo An)
• 간행물 정보: 『통상정보연구』제5권 제1호, 39~59쪽, 전체 21쪽
• 주제분류: 사회과학 > 무역학
• 파일형태: PDF
• 발행일자: 2003.06.30

영문 초록

The purpose of this paper is to examine the possibility of whether B2B e-marketplaces continue to grow. There are numerous barriers to the growth of e-marketplace, but certain key factors can push e-marketplaces beyond these obstacles. In the stage of generating traffic, it is essential to find a vertical area to attract buyers and sellers which can generate B2B transaction through e-marketplace. Generating traffic is possible only for e-marketplaces established by those who have vertical knowledges and strong off-line relationship in the vertical areas. In the stage of concentrating traffic, more attention should be given to reach critical mass and to increase transaction through e-marketplace. Currently, there seems to be a tendency that having major buyers as members of a e-marketplace is an true factor for the successful e-marketplace. Finally, to attain the locking traffic, e-marketplace needs to have the ability to generate revenue through B2B transaction. What we have learn from this study is that having the software-technology is not a sufficient condition to successfully operate B2B e-marketplace. It is important for e-marketplace to attract major players in order to increase B2B transaction, and also to make profit by them.

목차

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구방법론과 연구대상 e마켓플레이스의 현황

Ⅳ. 성장단계별 사례분석

Ⅴ. 요약 및 결론

참고문헌

키워드

B2B E-marketplace E-business Trading hub