선택실험법을 이용한 산지생태축산 체험관광의 속성별 지불의사금액 측정

• 영문명: Measuring Willingness to Pay for Attributes of Pasture Experience Tourism in Alpine Grassland Using a Choice Experiment
• 발행기관: 한국농식품정책학회
• 저자명: 김세혁(Se-Hyuk Kim) 김태균(Tae-Kyun Kim)
• 간행물 정보: 『농업경영.정책연구』농업경영·정책연구 47권 1호, 1~19쪽, 전체 19쪽
• 주제분류: 농수해양 > 식품과학
• 파일형태: PDF
• 발행일자: 2020.03.31

영문 초록

The objective of this study is to measure the marginal willingness to pay (MWTP) for attributes of pasture experience tourism in alpine grassland using a choice experiment. Attributes include experience tourism courses, accommodation, restaurant, and prices. Their levels include A(pasture walk), B(pasture walk, hay feeding), C(pasture walk, hay feeding, tractor riding), or D(pasture walk, hay feeding, tractor riding, dairy processing) for experience tourism, no lodge, self-camping, glamping, or resort for accommodation, snack bar(unable to cook), food truck, general restaurant, or fancy restaurant for restaurant, and seven levels of prices from KRW 10,000 to 190,000. Online survey was administered to residents in 16 metropolitan cities and provinces. The results show that MWTPs of hay feeding, tractor riding, and dairy processing for experience tourism are KRW 15,854, 11,381, and 19,771 respectively. The results also indicate that MWTPs of self-camping, glamping, and resort for accommodation are KRW 33,498, 70,209, and 91,758 respectively. MWTPs for food truck, general restaurant, fancy restaurant for restaurant are KRW 23,674, 25,191, and 31,502 respectively. The results of this study may contribute to the government’s policy for the eco-pastoral system in alpine grassland and subsequent studies, also improving farmers’ income.

목차

Ⅰ. 서 론

Ⅱ. 분석방법

Ⅲ. 분석결과 및 해석

Ⅳ. 결론 및 정책적 함의

참고문헌

키워드

Willingness to Pay Pasture Experience Tourism Alpine Grassland Choice Experiment