세미퍼머넌트 메이크업에 있어 미용추구혜택이 향후 지속의사에 미치는 영향

• 영문명: The Effects of Beauty Pursuit Benefits Regarding Sustainable Intention in Semi-permanent Makeup
• 발행기관: 한국인체미용예술학회
• 저자명: 박경순(Kyong-Sun Park) 모정희(Jeong-Hee Mo)
• 간행물 정보: 『한국인체미용예술학회지』한국인체미용예술학회지 제21권 제1호, 207~216쪽, 전체 10쪽
• 주제분류: 예술체육 > 예술일반
• 파일형태: PDF
• 발행일자: 2020.03.20

영문 초록

This study attempted to research the effects of beauty pursuit benefits regarding sociocultural attitude, treatment satisfaction and sustainable intention in semi-permanent makeup. For this, a questionnaire survey was conducted, and the results found the following: First, cosmetology benefits sought had a positive influence on both sociocultural attitude (β=0.302, t-value=4.458, p<.000) and treatment satisfaction (β=0.436, t-value=6.808, p<.000). Second, sociocultural attitude revealed a positive effect on treatment satisfaction (β=0.232, t-value=3.350, p<.000). Third, sociocultural attitude showed no significant influence on intention to continue semi-permanent makeup (β=0.096 t-value=1.581, p>05). In terms of satisfaction with semi-permanent makeup, on the contrary, sustainable intention was high (β=0.535, t-value=8.849, p<.001). Therefore, it would appear that cosmetology benefits sought have a positive effect on sociocultural attitude and treatment satisfaction, bringing a positive influence on intention to continue semi-permanent makeup.

목차

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구방법

Ⅳ. 결과 및 고찰

Ⅴ. 결론

참고문헌

키워드

미용추구혜택 반영구화장 사회문화적 태도 지속의사 사회문화적 태도 Beauty Pursuit Benefits Semi-permanent Makeup Social Cultural Attitude Sustainable Intention Socialcultural Attitude