헤어살롱 소비자의 신뢰도가 만족도에 미치는 영향

• 영문명: The Effect of the Reliability of the Hair Salon Consumer on Satisfaction
• 발행기관: 한국인체미용예술학회
• 저자명: 장용운(Yong-Woon Jang) 박은준(Eun-Jun Park)
• 간행물 정보: 『한국인체미용예술학회지』한국인체미용예술학회지 제21권 제1호, 183~191쪽, 전체 9쪽
• 주제분류: 예술체육 > 예술일반
• 파일형태: PDF
• 발행일자: 2020.03.20

영문 초록

This study investigated the effects of hair salon reliability on customer satisfaction. For this, a self-administered questionnaire was distributed among hair salon customers in Seoul and bundang-Gyeonggi. For data collection, a total of 575 questionnaires were distributed and collected. Excluding two poorly answered ones, 573 copies were used for final analysis, and the results found the following: As hair salon reliability increased, customer satisfaction improved. The research results are as follows. First, as a result of examining demographic characteristics, females were the highest in their 30s. Marriage was married, occupation was professional, and the average monthly income was 2 million won to less than 3 million won. Second, reliability verification of reliability and satisfaction was found to be no problem, and reliability was derived from three subfactors of technology trust, service trust, and price trust, and satisfaction was derived from one subfactor. Third, as a result of examining the effect of reliability on satisfaction, service trust showed the biggest influence on satisfaction among sub-factors of reliability. As all variables of service trust, technology trust, and price trust increased, satisfaction also increased. It’s anticipated that based on the above results, hair salons can improve customer satisfaction, increase revisit rates and even promote the growth of the beauty salon market.

목차

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구방법

Ⅳ. 분석결과

Ⅴ. 결론

참고문헌

키워드

헤어살롱 신뢰도 만족도 Hair Salon Reliability Satisfaction