사용자 성향에 따른 스마트폰 품질특성 분석

• 영문명: Analysis of Smartphone Quality Attributes According to User Tendency
• 발행기관: 한국산업경영시스템학회
• 저자명: 박종훈(Jong Hun Parkg) 이상천(Sang Cheon Lee) 홍정식(Jung-Sik Hong)
• 간행물 정보: 『산업경영시스템학회지』제42권 제4호, 153~164쪽, 전체 12쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2019.12.30

영문 초록

Since the appearance of smartphones, the smartphone market has been in fierce completion by new technologies and marketing trends. The smartphone market is now somewhat saturated, and the manufacturers are trying to improve their position in the market through the repurchase of existing customers and the influx of competitors. At the same time, customers have their own purchasing criteria for smartphones. Therefore, manufacturers need to determine new technology and marketing trends based on customer purchasing trends and usage characteristics. The aim of this study is to analyze the quality attributes of smartphones. We conducted a survey on 220 respondents, and divided the respondents into several groups by purchasing trends and usage characteristic through cluster analysis. The groups are analyzed and compared based on the Kano model for the quality attributes of smartphone. The analysis result are as follows. Firstly, purchasing trends divide responders into groups that prefers high-end premium smartphones and those that take into account practicality in terms of purchasing trends. Secondly, usage characteristic divide responders into three groups: those with clear usage pattern, those who prefer ease of use, and the rest, and we find out that those with clear usage pattern are important customer in viral marketing. Lastly, Kano analysis is revealed the ‘Slow/ hi-speed camera’, ‘Private mode’, ‘Widget’, ‘Health care’ are attractive quality attributes.

목차

1. 서 론

2. 이론적 배경

3. 연구방법

4. 분석결과

5. 결론 및 토의

키워드

Smartphone Quality Attributes Purchasing Trends Usage Characteristics KANO Model