닫힌 공급망에서의 친환경 최적 광고모형 연구

• 영문명: Optimal green advertising incentive model in a closed loop supply chain
• 발행기관: 한국산업경영학회
• 저자명: Yang Bai Byeong-Yun Chang
• 간행물 정보: 『한국산업경영학회 발표논문집』2018년도 통합학술대회 발표논문집, 1~9쪽, 전체 9쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2018.08.30

영문 초록

This research investigates green advertising incentive strategies in a dynamic dual-channel closed-loop supply chain (CLSC) where a manufacturer as a leader directing both traditional retailer channel and e-retail (online) channel. We built three different green advertising incentive models: a non co-op green advertising incentive model (NGA-Model); a unilateral co-op green advertising incentive model (CGA-Model); and, a bilateral co-op green advertising incentive model (BGA-Model). The results show that the BGA-Model is the best than the other two green advertising incentive strategies in CLSC system.

목차

1. Introduction

2. Model

3. Equilibria

4. Numerical analysis

5. Conclusions

키워드

closed-loop supply chain green advertising incentive mechanisms equilibrium remanufacturer