Chinese Tourist’s Goals, Expectation and Confirmation in Korea: Importance-Performances Analysis

• 발행기관: 한국상품학회
• 저자명: Lee, Un-Kon Shi Yanchao Dong, Ximei
• 간행물 정보: 『상품학연구』제37권 제2호, 53~57쪽, 전체 5쪽
• 주제분류: 경제경영 > 경제학
• 파일형태: PDF
• 발행일자: 2019.04.30

영문 초록

Many Chinese tourists visit in Korea, but somebody complains that his expectation has not be fulfilled in Korea. We performed the importance-performance analysis to find the gaps between Chinese tourists expectation and confirmation in the various tourism goals. Results indicate that all values of expectations and performances are higher than the median value of 4 in each tourism goal and such tourism goals as Safety and K-wave are elected as the critical area which needs promotion to attract the more Chinese tourists in Korea. This paper could contribute to provide the basic information to make the tourism promotion strategy for Korean tourism agencies.

목차

I. Introduction

II. Literature Review

III. Methodology

IV. Analysis and results

V. Conclusion

키워드

tourism national image importance-performance analysis